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Thursday, April 22, 2010

I’m Still with Coco

UPDATE May 4, 2010: Conan O'Brien had a nice interview on 60 Minutes.

As everyone except me has known for more than a week now, Conan O’Brien will be on TBS this November at 11 P.M. I only found out the other day when the TV mentioned it; I guess that’s what happens when I don’t keep up with the Twitter or Facebook fan pages or the news in general.


As the title of this blog posting clearly states, I am still with Coco, and I think I always will be Team Conan. I heart Conan; he is talented, funny, and smart.

However, I’m not a big fan of this whole TBS thing. That is not to say that I wouldn’t watch Conan on TBS; I will definitely watch Conan wherever he goes. No one seems to know whether Conan chose not to go to Fox or if Fox chose not to reap the long-term benefits of having Conan, but I do think whoever it was who passed on a Conan-Fox relationship made a huge mistake. I’ve read that Fox might have chosen against having Conan in their late-night time slots because of contracts with lucrative syndicated reruns, and I understand why it would probably be better for Fox in the short term to say “no” to Coco. However, as a broadcasting layperson, I would imagine that Conan O’Brien could do for late-night Fox what David Letterman did for late-night CBS. As far as I knew, there was no reason to watch CBS after primetime (during the times when CBS has had good TV happening during primetime) before Letterman got there, but now, CBS is a prime destination during the late-night hours (for my DVR anyway). I firmly believe that Conan would have the same effect for Fox, though the situation is slightly different in that I do occasionally watch those reruns (such as The Simpsons) that I mentioned.

Speaking of those reruns, that is precisely what Conan will be following when he is on TBS. Obviously, that will be a better lead-in than Jay Leno was when Conan was hosting The Tonight Show, but Fox primetime programming (such as House MD) would be vastly better.

Speaking of lead-ins, it’s funny that Team Leno people, such as the author of this thing from Baltimore, recognize that Jay Leno was a horrible lead-in for the late local news, but at the same time, they don’t seem to get that Leno’s horrible lead-in abilities were the obvious and direct cause of Conan’s poor ratings while he was hosting The Tonight Show. That rather dim article praises Leno for leading in the late-night ratings now that he is back not being funny on The Tonight Show (rather than not being funny in primetime), not appearing to realize that The Tonight Show now has the ratings-causing lead-ins that Leno had always enjoyed but Conan’s Tonight Show never did. That article is filled with bizarre oblivion regarding Leno’s detrimental effects on The Tonight Show’s ratings when he was in primetime. Leno is not the ratings leader because of talent, likeability, humor, guests, or any other quality-related characteristics; it is purely because of the primetime programming that serves as the lead-in for the late local news, The Tonight Show, and Late Night. If Leno’s ratings truly did result from any kind of Leno-ness, then his ratings would have would not have sunken so low when he was in primetime, but obviously, The Jay Leno Show’s ratings were painfully low.

Getting back to funny and talented people, Conan O’Brien will do well no matter where he goes. Some have suggested that he can’t compete with The Daily Show with Jon Stewart and The Colbert Report (or Colbert Nation, what the article I just linked to incorrectly called it), but that really doesn’t make sense. The latter shows re-air several times the next day and can be viewed in their entirety online. Additionally, most people have DVRs or other ways to record the TV for later viewing, so people will watch all three shows, as well as Letterman. They will also watch Leno, but only because they will not have changed the channel after Law and Order.

Some people seem to be suggesting that Conan is pulling a Leno (my words, not theirs). The NY Post claims that George Lopez, whose show (Lopez Tonight) Conan will be bumping from 11 P.M. where it currently lives to 12 A.M., was forced to be on Team Conan. This claim has been denied by representatives of George Lopez and TBS. As far as I know, Conan has not responded, however, if this claim is true, I would imagine that it was not Conan who would force George Lopez to support him. If someone really did that, it would presumably be TBS executives. Regarding the Leno-Conan brouhaha, I have argued several times that NBC executives are more to blame than Leno, though a portion of the responsibility does lie on Leno. In this case, regarding the allegedly fake Conan support, there is a good chance that Conan is free from blame. However, regarding the actual moving of George Lopez’s show to a later time, obviously Conan had to be aware of that when he made his deal, and in that sense, one could (and has) argued that he is being Leno-esque. However, there is a vast difference between George Lopez’s show being moved and Conan O’Brien’s Tonight Show being forced to either move or be taken away. The Tonight Show is a television institution, George Lopez’s show is not; the former has been on before midnight for several decades, the latter has not. No offense to George Lopez, but I, and presumably many others, were only vaguely aware that he had a late night show, but everyone knows that The Tonight Show is on, and everyone knew that Conan was the host. Conan is only causing the time-shifting of what I imagine might be a rather unpopular show to a later time; Conan is not causing a firmly established, well-known program to be jolted out of its home, nor is he forcing its host to leave. The situations are very different; Conan is not pushing a popular program into a time slot where it will become less viewed, rather, he is increasing the chances that an unpopular show will likely gain popularity by being on after Conan, that is, by providing a healthy lead-in.

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